Simon Booth, the creator and owner of the Kiddimoto Kurve wooden bikes - bikes without pedals or stabilisers that are designed to help develop children’s motor skills, balance and co-ordination - successfully pitched the product to the Dragons' Den panel in this week's episode.
The bikes proved popular with ‘dragons’ Hilary Devey and Duncan Bannatyne, who invested £75,000 into the Somerset based company, in exchange for a 15 per cent stake each in the business.
Mr Booth said, ‘The cycle market is a very important sector for us. Over the past year, the demand from high street stores has increased dramatically, opening Kiddimoto to a wider audience, our recent exposure on Dragons’ Den has further enhanced this.
Haven Holidays has also teamed up with Kdidimoto to offer nurseries and pre-schools, who sign up to their Fun and Fitness campaign this year, the chance to win a Kurve wooden bike, along with free sports equipment for their setting.
The Fun and Fitness campaign encourages young children to participate in sport by providing them with free equipment.
For a chance to win a Kiddimoto bike, settings need to register on the Haven Fun and Fitness website before 31 January.
The first 1,000 nurseries and pre-schools to achieve 100 per cent support for the scheme from parents and carers will be entered into the draw.
- Kiddimoto will be exhibiting at the Cycle Show on 30 September - 2 October at the NEC in Birmingham, where visitors can trial the bikes on a test track.