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Toy industry 'cashes in' on brain theories

The educational toy industry is cashing in on beliefs about children's early brain development, according to a paper published by the US think-tank Education Sector. Million Dollar Babies: Why Infants Can't Be Hardwired for Success explores the belief that mental capacity is irreversibly shaped from birth to three.

Million Dollar Babies: Why Infants Can't Be Hardwired for Success explores the belief that mental capacity is irreversibly shaped from birth to three.

Author Sara Mead argues that theories about early brain development have been hijacked for commercial gain.

Ms Mead, a senior policy analyst for Education Sector, said, 'Many people assume that the brain is more capable of learning during this time. But we just don't know enough about the brain to recommend certain types of stimulation to enhance brain development in early childhood.'

She said that in the US, widespread acceptance of such theories has encouraged parents to spend money on products believing they will enhance their child's potential intellect.

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