A ventriloquist's dummy provides the chilling image for a new TV commercial designed to raise public awareness about child abuse. Provocative and disturbing, the advertisement suggests how a child may be manipulated by an adult abuser and unable to talk about the situation. Using special effects to make the face of the dummy look human, the fleeting ad may prompt viewers to think long and hard about this terrifying issue.
Shock tactics are exactly what the NSPCC says it is aiming for in its latest drive to put child protection at the top of the agenda. It has spent Pounds 1.9m on its latest TV campaign, which will potentially be seen by 30 million people over the next four weeks.
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