For many people, improving their family's diet will be one of their
new year's resolutions, and to help achieve this Change4 Life has just
launched the Smart Swaps campaign. Advertising includes TV, radio,
online and posters until the end of January, so it should come on
everyone's radar.The concept of swaps is very simple. It encourages families to substitute commonly consumed food items for healthier versions, for example moving from sugary breakfast cereal to a low sugar cereal.
Public Health England has set aside £840,000 worth of vouchers, provided by commercial food stores and major food brands, for those who sign up to the campaign.
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