Informal human interaction is one of the key drivers of knowledge exchange. In the creative industries, spatial and workplace culture is directly linked with productivity.
Space planning and knowledge management are the key to successful workplace design. A while ago we observed an advertising agency in which 80 per cent of staff interaction takes place in an unplanned manner. Of this, about 80 per cent lasts less than one minute. How can the design of the workspace respond to this? The strength of any creative organisation is shaped as much by the day-to-day chance contact of its members as it is by formal gatherings such as scheduled appointments.
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